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AMSTERDAM (Reuters) - A Dutch technology company has breathed life into a project to rid the Internet of suffixes such as .com, and instead offer single names which can be countries, company names or fantasy words.

Such a system, which enables countries, individuals and firms to have a Web address which consists of a single name, offers flexibility and is language and character independent.

"The plan is to offer names in any character set," said Erik Seeboldt, managing director of Amsterdam-based UnifiedRoot.

UnifiedRoot offers practically unlimited numbers of suffixes, unlike the short list of suffixes currently in use. Its offer is different from other "alternative root" providers such as New.net which offers to register names in front of a small range of new suffixes, such as .club and .law.

"We've already had thousands of registrations in a single day," said Seeboldt after the official opening of his 100-strong company which has installed 13 Internet domain name system (DNS) root servers on four continents.

Dutch airport Schiphol is one of the early customers. Registering a name costs $1,000 plus an annual fee of $240. Companies can then invent additional Web site addresses in front of their top-level domain (TLD) name, such as flights.schiphol or parking.schiphol.

Critics argue alternative root companies such as UnifiedRoot introduce ambiguity because they bring a new set of traffic rules to the Web which are, certainly in the beginning, only recognized by a limited number of computers around the world.

"Those who claim to be able to add new 'suffixes' or 'TLDs' are generally pirates or con-men with something to sell," said Paul Vixie, who sits in several committees of the California-based Internet Corporation for Assigned Names and Numbers (ICANN) with day-to-day control of the Web, on his CircleID blog.

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Others are more welcoming.

"The existence of alternate roots, and the possibility of new ones, provides a useful competitive check on ICANN," said Jon Weinberg, a member of ICANNwatch which keeps a critical eye on ICANN.    Continued ...