Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising:


Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies to purchase ads linked to the trademarks of their competitors. From what's being sent to advertisers:

On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.

In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks.

Posted by mikki at 03:16 PM | Permalink

Company Files Trademark Suit Against Google Over...:


Company Files Trademark Suit Against Google Over Ads

Posted by mikki at 12:52 PM | Permalink

Warner Brothers Loses DaisyDukes.com Complaint:


Warner Brothers Entertainment, which owns the rights to The Dukes of Hazzard and related characters, including DAISY DUKE, failed in its UDRP case against the registrant of the domain name DaisyDukes.com. The Panelist determined that although WB had common law rights in the DAISY DUKE mark and the registrant lacked rights and legitimate interests in the DaisyDukes.com domain name, WB failed to demonstrate that the registrant had registered and used the domain name in bad faith. more...

Posted by mikki at 12:08 PM | Permalink

Google Searches for D.C. Presence:


Google. It's a noun. It's a verb. It's what people do first on the Web. It sometimes seems as though Google is everywhere -- except Washington. Now, its D.C. profile may be about to change, as Google faces high-profile lawsuits, PR battles and legislation that could dramatically change its fortunes. How the company responds and whether it can learn to play the Washington power game may go a long way toward determining whether Google becomes the next Microsoft or just another dot-com boom tale gone bust.

Posted by mikki at 12:45 PM | Permalink